One of the dangerous things in dealing with press is attacking them and being antagonistic. So in terms of giving permissions for interviews for governor officials it is better to have open system. The Obama administration established very tight control over the media, which is not good because the media could not find their own way of covering government news. President Barack Obama’s administration created their own way of delivering messages through their own web-sites, but at the same time it is advisable to have a transparent and deliberative system in distribution of information. Especially in the era of technologies, it is very important to control messaging and to ensure that it flows properly to audiences. The last rule is smooth message controlling and not attacking the media. He liked to have good personal relationship even they were difficult over the coverage”. “He knew not only the names, but also their families, had nicknames for them. #Leonard downie how to#“I remember I took a plane ride with him when I first met him when he was running for president for the first time and when we talked about coverage and trying to figure out how to be fair and so on, he kept bringing up the names of Washington reporters covering the campaign.” said Downie. Bush who was not the policy guy but he was a people person he knew all reporters personally. The fourth principle which communicators learn i s being interested in people as President George W. The same with Clinton’s presidency where there was extremely open conditions for the first figure. Although there was a lot of “clever propaganda,” at the same time the administration was very open with the press. There was much availability and access to information from the President’s office. #Leonard downie professional#Ronald Reagan’s era brought professional communications standards and in his presidency it was a transformation in the way in which the White House handles the press. The third rule is to be an effective storyteller like President Ronald Reagan who was one of the most popular presidents in his time even though he could mix the facts and not being accurate with information. He was very successful with this foundation but right now he is beyond the base that he built in previous years. He might be more successful talking beyond the media to the general public. Downie presumes the lesson that Trump could learn is instead of being so antagonistic with press, he should use his television personality that he developed during “The Apprentice” in a different way. The media is doing their job if you are tense they will aggressively cover your job. The second rule is to be ready for tough questions. Although in the early days of Clinton’s administration his communication office was a little bit “disorganized” but later they had good connection with media in a non-antagonistic way. In contrast with Bush, his future successor, President Bill Clinton was open and straightforward. It never became a big issue he was affirmed one term president.” said Downie. He was a gentleman about the fact that he did not like a press and coverage of him. We knew how much people complained about the coverage and so on. “We only knew inside the press, the public didn’t know about it. During his presidency he was handled with press but he did not make a big deal of it and he did not go to the public. Bush, the 41st President of U.S., who was not so public and visible. As a communication specialist I got five lessons from his observations as an editor during his journalistic career.įirst of all, the main thing in public affairs when you are working with media is openness and readiness to cooperate. from Richard Nixon to Donald Trump and their relationship with media. During the Humphrey seminar, Downie talked about presidents of the U.S. Leonard Downie Jr., the Weil Family Professor of Journalism at the Cronkite School, is the former executive editor and vice president of The Washington Post.
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